📡 Live refresh · 10-Apr-2026 · Pacing / YoY / YTD / commitments reflect Apr 1–9 actuals from sheet  ·  Detailed KPI sections below reflect close-of-business Apr 9
📊 Month-to-Date Pacing — April 2026
🔧 HVAC
Actual MTD
$38,731
of $225,044 budget
BEHIND
Proj finish: $129,103
🪠 Plumbing
Actual MTD
$21,029
of $133,086 budget
BEHIND
Proj finish: $70,097
⚙️ Install
Actual MTD
$170,070
of $705,198 budget
BEHIND
Proj finish: $566,900
💼 Sales
Actual MTD
$201,192
of $775,718 budget
BEHIND
Proj finish: $670,640
📊 Consolidated Total
Actual MTD (Svc)
$229,830
of $1,063,328 budget
BEHIND
Proj finish: $766,100

🎯 What It Takes — Revised Daily Targets (14 Days Remaining)
🔧 HVAC
$13,308/day
was $10,229/day · proj $129,103
🪠 Plumbing
$8,004/day
was $6,049/day · proj $70,097
⚙️ Install
$38,224/day
was $32,054/day · proj $566,900
💼 Sales
$41,037/day
was $35,260/day · proj $670,640
📊 Consolidated
$59,536/day
was $48,333/day · proj $766,100
📅 Year-to-Date Pacing — Jan 1 through Apr 9, 2026
🔧 HVAC Service
Jan 1 – Apr 9 Actual
$394,665
of $2,700,531 annual
14.5% of annual budget
Projected Dec 31
$1,420,794
avg $5,638/day
🪠 Plumbing
Jan 1 – Apr 9 Actual
$425,598
of $1,597,031 annual
26.7% of annual budget
Projected Dec 31
$1,532,153
avg $6,080/day
⚙️ Installation
Jan 1 – Apr 9 Actual
$1,837,409
of $8,462,379 annual
21.7% of annual budget
Projected Dec 31
$6,614,672
avg $26,249/day
💼 Sales
Jan 1 – Apr 9 Actual
$1,992,646
of $9,308,616 annual
21.4% of annual budget
Projected Dec 31
$7,173,526
avg $28,466/day
📊 Consolidated
Jan 1 – Apr 9 Actual
$2,657,672
of $12,759,941 annual
20.8% of annual budget
Projected Dec 31
$9,567,619
avg $37,967/day
📞 Call Board — April 10, 2026
🌡️ HVAC Service
Board
17
Commit
17
Need
0
Cancelled
2
yesterday
Cancel MTD
25
this month
Abandoned
Pending
data not yet posted
Avg Calls/Day
12.9 ran/day · target 18
📊 Board Fill %
Today
100%
MTD
72%
🔧 Plumbing
Board
6
Commit
6
Need
0
Cancelled
4
yesterday
Cancel MTD
13
this month
Abandoned
Pending
data not yet posted
Avg Calls/Day
5.6 ran/day · target 4
📊 Board Fill %
Today
100%
MTD
131%
💼 Sales
Board
3
Commit
4
Need
1
Cancelled
0
yesterday
Cancel MTD
0
this month
Abandoned
Pending
data not yet posted
Avg Calls/Day
3.4 ran/day · target 6
📊 Board Fill %
Today
75%
MTD
56%
🤖 Lace AI Call Intelligence Live Data
📅 Yesterday — April 9
Success Rate
83%
↑ Target 80%
Total Calls
138
handled
Qualified
23
19 booked
Cancellation
0%
0 of 19
📊 Month to Date — Apr 1–9
Success Rate
88%
↑ Target met
Total Calls
1,278
handled
Qualified
207
of 1,278
Booked
183
88% of qual.
Top Coaching Needs — Yesterday
Service Fee Concerns 67% · 2 CSRs
Heating-Cooling Choices 33% · 1 CSR
Immediate Service Unavailability 33% · 1 CSR
Service Affordability Concerns 33% · 1 CSR
CSR Performance
Agent Yest. Rate Yest. B/Q MTD B/Q MTD Rate
Stephanie Huckabee 80% 8/10 77/88 88%
Erica Marsh 75% 6/8 14/17 82%
Lacie AI 100% 5/5 51/58 88%
Leah Thomas off 41/44 93%
Brittany Williams 0/0 0/0 N/A
Jessica Johnson 0/0 0/0 N/A
MTD = Apr 1–9 · Source: Lace Performance tab · lace.ai/app/agent-performance
🌡️ HVAC Service — Department KPIs
🌡️ HVAC Service · April 2026
Board
17
Commit
17
Need
0
Cancel MTD
25
Cancel Yest
2
HVAC KPIs VS GOALS
MTD Revenue (Actual)
$38,731Goal: $225,044
Avg Daily Revenue
$4,303Goal: $4,625/day
DEMAND Revenue $19,993
COD Revenue $5,138
PMAG Revenue $13,600
TGLs Generated MTD — by Bucket
Demand
13
generated
7 to turn
COD
4
generated
0 to turn
PMAG
6
generated
0 to turn
Total TGLs Generated MTD 23 · 7 still to turn
17.2% of goal reached $186,313 gap remaining
HVAC REVENUE TYPE BREAKDOWN
$19,993
DEMAND
51.6% of total
$5,138
COD
13.3% of total
$13,600
PMAG
35.1% of total
Calls Ran MTD — by Bucket
Demand
39
COD
11
PMAG
45
Total Revenue Calls 95 revenue calls ran MTD
HVAC MONTHLY REVENUE VS GOAL
Actual
$38,731
Budget
$225,044
Pacing to $129,103 at current daily rate.
📌 HVAC Pacing — How to Hit Budget
1Board is fully committed today (17 of 17). Protect every slot — every cancel re-opens the same gap that cost $3,000+ earlier in the week.
2Recover cancelled calls — 25 MTD cancellations is recoverable revenue. Push for same-day reschedules on every cancel.
3Drive TGL conversion — 23 TGLs generated MTD (13 Demand / 4 COD / 6 PMAG) with 7 still to turn. Consistently converting open TGLs to Sales is the single biggest lever for downstream Install revenue.
🔧 Plumbing — Department KPIs
🔧 Plumbing · April 2026
Board
6
Commit
6
Need
0
Cancel MTD
13
Cancel Yest
4
PLUMBING KPIs VS GOALS
MTD Revenue (Actual)
$21,029Goal: $133,086
Avg Daily Revenue
$2,337Goal: $6,049/day
DEMAND Revenue $20,582
COD Revenue $2,709
PMAG Revenue $447
TGLs Generated MTD — by Bucket
Demand
10
for HVAC
1 to turn
COD
0
for HVAC
0 to turn
PMAG
1
for HVAC
0 to turn
Total TGLs for HVAC MTD 11 · 1 still to turn
15.8% of goal reached $112,057 gap remaining
PLUMBING REVENUE TYPE BREAKDOWN
$20,582
DEMAND
86.7% of total
$2,709
COD
11.4% of total
$447
PMAG
1.9% of total
Calls Ran MTD — by Bucket
Demand
39
COD
11
PMAG
4
Total Revenue Calls 54 avg 6.0/day
PLUMBING MONTHLY REVENUE VS GOAL
Actual
$21,029
Budget
$133,086
Pacing to $70,097 at current daily rate.
📌 Plumbing Pacing — How to Hit Budget
1Revenue is pacing to $70,097 vs $133,086 goal — averaging $2,337/day against a $6,049/day target. Closing the daily gap is the priority.
2Recover 13 MTD cancellations — each cancelled plumbing call is lost ticket revenue and a missed TGL opportunity for HVAC.
3Plumbing techs generated 11 HVAC TGLs MTD (10 Demand / 0 COD / 1 PMAG) with 1 still to turn. Keep pushing techs to identify HVAC opportunities on every call.
💼 Sales — Performance Dashboard
💼 Sales · April 2026
Board
3
Commit
4
Need
1
Sold MTD
11
MTD Revenue
$201K
vs Daily Target
$22,355
vs $35,260
APR MTD April 1 – 9, 2026
Source
Ran
Sold
Close %
Avg Sale
Revenue
TGL
14
6
43%
$14,232
$85,390
Marketing
11
3
27%
$26,201
$78,602
Other/Costco
5
2
40%
$18,600
$37,200
TOTAL
30
11
37%
$18,290
$201,192
YTD Year to Date — Jan 1 – Apr 9, 2026
Source
Ran
Sold
Close %
Avg Sale
Revenue
TGL
106
49
46%
$21,153
$1,036,500
Marketing
120
39
33%
$19,069
$743,708
Other/Costco
38
10
26%
$19,382
$193,824
TOTAL
264
98
37%
$20,143
$1,974,032
APR MTD — REVENUE BY SOURCE
$85,390
TGL
42.4%
$78,602
Marketing
39.1%
$37,200
Other/Costco
18.5%
Total MTD Revenue
$201,192
11 jobs closed
$22,355 avg/day
target $35,260/day
$18,290 avg sale
SALES MONTHLY REVENUE VS GOAL
Actual
$201,192
Budget
$775,718
25.9% of goal · Pacing to $670,640 at current rate.
📌 Sales Pacing — How to Hit Budget
1Revenue is pacing to $670,640 vs $775,718 goal — averaging $22,355/day against a $35,260/day target. Closing the $12,905/day gap is the priority.
2TGL leads are the top source at $85,390 (42%) with a 43% close rate — protect tech-generated TGL follow-through and keep Marketing ($78,602, 39%, 27% close) on track.
3TGL pipeline has 8 outstanding tech-generated leads still to turn (7 HVAC + 1 Plumbing) — each conversion at $14,232 avg adds ~$114K in potential revenue. Prioritize TGL follow-through with the sales team daily.
🔧 Install — Performance Dashboard
🔧 Install · April 2026
Jobs Completed
10
Avg/Day
1.1
Sold Days Gen.
9
MTD Revenue
$170K
Backlog (Sold Days)
42
APRIL MTD — KEY METRICS
Metric
Avg/Day
MTD Total
Jobs Completed
1.1
10
Sold Days Generated
1.0
9
Revenue Completed
$18,897
$170,070
Sold Days Available
50.4
42
APR INSTALL REVENUE VS BUDGET
Actual
$170,070
Budget
$705,198
24.1% of budget · Pacing to $566,900 at current rate.
Daily Target vs Actual
$18,897
avg/day (actual)
vs
$32,054
target/day
📌 Install Pacing — How to Hit Budget
1Revenue is pacing to $566,900 vs $705,198 budget — $18,897/day actual against a $32,054/day target ($13,157/day gap). Daily throughput needs to nearly double to hit budget.
2Backlog dropped from 58 sold days (Apr 1) to 42 today — losing roughly 2 sold days per day. Sales needs to refill the pipeline faster than Install consumes it.
39 sold days generated MTD vs 10 jobs completed — each completed job needs to drive a follow-on sold day or referral to slow the backlog drain.
📢 Marketing — Channel Performance
⭐ 5-STAR GOOGLE REVIEW GROWTH — APRIL 2026
🇺🇸 North Carolina
MTD Reviews
25
Daily Avg
2.8
Goal
5
/day
All-Time
3,221
Pacing vs 5/day goal 56% of target
⚠ Averaging 2.8/day vs 5/day goal. Need 125 more reviews in 21 remaining days to hit 150/month target.
🏛 Virginia
MTD Reviews
22
Daily Avg
2.4
Goal
5
/day
All-Time
327
Pacing vs 5/day goal 48% of target
⚠ 52% below daily target. Need 128 more reviews in 21 remaining days to hit 150/month target.
📊 MARKETING ROAS BY CHANNEL — YTD 2026
PPC — HVAC
2.91x
$7,026 spend
PPC — Plumbing
3.66x
$13,536 spend
Paid Social
12.94x
$8,609 spend
SEO
31.49x
$6,995 spend
LSA
8.65x
$18,239 spend
Direct Mail
1.96x
$6,234 spend
SEO continues to lead at 31.49x ROAS — strongest channel by far. LSA (8.65x) and Paid Social (12.94x) are both well above the 3x industry benchmark. PPC and Direct Mail are below benchmark and should be reviewed for bid strategy optimization.
📋 Permits Breakdown
Total Permits
41
April MTD
Scheduled
36
Inspections booked
Closed
22
Completed this month
Open / Pending
19
Needs follow-up
OPEN PERMITS — REQUIRES ACTION
19 permits open · Closure rate: 22/41 = 54% · Target: 70%+
March final
22/41 closed (54%)
Closure rate: 54% — target 70% 16% below target
▲ 70% target
Customer Dept Insp. Date Days Out Status / Notes
D. Aldridge HVAC 4/8 24 ⚠ 4/8 inspection CANCELLED — needs reschedule
R. Little HVAC 4/6 19 ⚠ Failed — recall needed
F. Ritz PLBG 15 ⚠ Failed 3/25 — pics needed before reschedule
J. Mann PLBG 14 ⚠ Failed 3/26 — no new inspection scheduled
J. Tate HVAC 4/6 14 Sending pics — awaiting submission confirmation
M. Greiner HVAC 4/7 10 Failed 3/27 — reschedule inspection confirmed 4/7
Crooks HVAC 4/7 Failed — inspection rescheduled 4/7
S. Smith HVAC 4/7 Partial pass — re-inspection scheduled 4/7
N. Manella HVAC 4/7 Recall 4/3 — re-inspection scheduled 4/7
S. Lane HVAC 4/8 Failed (ladder issue) — inspection 4/8
R. Kelly PLBG 4/8 Inspection scheduled 4/8
K. Back HVAC 4/6 Inspection scheduled 4/6
E. Deroo HVAC 4/10 Inspection scheduled 4/10
T. Rippey HVAC 4/2 Inspection scheduled 4/2
C. Cox HVAC 4/1 Inspection scheduled 4/1
R. Halpin HVAC Awaiting pics before scheduling
T. Gibson PLBG Left message & text — awaiting response
Bens (LMS) HVAC LMS — lead management system pending
J. Randall HVAC Pending — no inspection date set
🚨 Customer Escalations
Total Cases YTD
23
Jan – Apr 2026
Resolved
22
95.7% resolution rate
Open / Active
1
Needs resolution
April 2026
0
New cases this month
⚠ 1 OPEN CASE — REQUIRES IMMEDIATE ATTENTION
Date Status Dept Customer Issue Summary Owner
1.8.26 🔴 Open Service Anonymous (1-star review) Unhappy with repeated service calls; posted bad review after initial good one Gabe & Jess
— Resolved Cases (22) —
1.7.26 ✓ Closed HVAC Lois Dodds Upgrade to Platinum Maintenance was supposed to include UV light install — not delivered Jess
1.7.26 ✓ Closed Service Barbara Bost Did not like our pricing; paid dispatch fee only; reportedly spreading negative word of mouth Jess
1.8.26 ✓ Closed Service Stuart Brashear Major scheduling issues; not impressed since our company purchase of prior business Jess
1.8.26 ✓ Closed HVAC Derek Henson Mother Joanne called; issue with Caden's service in November needs to be addressed Jess
1.12.26 ✓ Closed Service Raymond Luks Not satisfied with work performed on 12.17.25; insists nothing was done on site Jess
1.12.26 ✓ Closed Service Sonia Valdez 1-star review — 'disappointing experience' Jess
1.13.26 ✓ Closed Service Robert Garcia Extremely high cost; believes price should have been half and is requesting refund Jess
1.16.26 ✓ Closed Service Raymond Luks (follow-up) Requested promised recording of previous call from plumber Jess
1.26.26 ✓ Closed Service Brian Kreowski Problem returned in less than 48 hours; very high quote to replace a $15 part
1.30.26 ✓ Closed HVAC Terry Barney Tech diagnosed bad blower motor; unable to complete repair on first visit
2.2.26 ✓ Closed Service Mabel Spangler Needs to speak to owner; concern about billing or service
2.4.26 ✓ Closed HVAC Meagaen White Caden's note: customer knows him personally and doesn't want to do anything or use us anymore
2.4.26 ✓ Closed Legal Larry Williams On DNS due to active litigation; no discussion until legal matter resolved
2.5.26 ✓ Closed HVAC Thomas Harper 1-star review: 'BEWARE' — 2 salesmen sent out for duct cleaning; felt oversold
2.16.26 ✓ Closed Service Don Smyth Checking if additional work was promised; customer said he didn't want it done
2.17.26 ✓ Closed Service Anonymous Claims tech 'tried to pull a con job like everyone from your company'
2.24.26 ✓ Closed Service Josephine Navarrete Claims Caden forced her to sign papers without reading; did not want maintenance plan
3.5.26 ✓ Closed Admin Warren / Sonny Altizer See Steph's email for details; review recordings and calls with timestamps
3.17.26 ✓ Closed Service Heidi Sotelo Showing balance of $1,772.24 while calling to schedule membership maintenance
3.18.26 ✓ Closed Plumbing Arianna Dellenndonne Was supposed to receive 40-gallon pressure tank; only 20-gallon was installed
3.20.26 ✓ Closed HVAC Navarette Need to call and explain membership and diagnostic charge; update Gabe for re-inspection